JONAKI FOUNDATION
Serves a bigger purpose not only to protect the Jonaki “the firefly from Bangladesh”. Serves a bigger purpose not only to protect the Jonaki “the firefly from Bangladesh”, but the need to protect nature and clean environment.
MISSION STATEMENT
Jonaki Fragrance has been on the move since its launch in 2020 and inspired us to initiate a Foundation to save Jonaki from disappearing due to environmental pollution. We decided to set aside a certain percentage of sales proceeds from Jonaki line of products towards creating awareness, protect nature and save Jonaki, the Firefly from Bangladesh.
JONAKI THE MUSE FOR POETS
For writers and poets, Jonaki represents fleeting beauty, hope in darkness, and the poetry of silence. Much like the works of Rabindranath Tagore, where nature often becomes a living metaphor, the firefly evokes themes of longing, romance, and spiritual freedom. Its presence encourages storytelling that is subtle yet profound – stories that glow rather than shout.
PROJECTS
SAVE JONAKI
POETRY
ENVIRONMENT
PROJECTS
SAVE JONAKI
For Bangladesh, where natural beauty and biodiversity are part of cultural identity, saving Jonaki holds a deeper significance. These tiny glowing creatures are part of cherished childhood memories, rural landscapes, and poetic imagination. Their presence reminds us of a time when nature was closer, cleaner, and more harmonious. When we protect the habitats of Jonaki and other endangered species, we are also protecting our own future.
ENVIRONMENT
Protecting the environment means preserving biodiversity – the rich variety of life that keeps our planet resilient and vibrant. Even simple actions can make a meaningful difference: reducing the use of harmful chemicals, conserving natural habitats, planting trees, and minimizing light pollution. Both individual awareness and collective responsibility are essential to ensure lasting impact. In essence, saving the environment is about safeguarding life itself. A world where fireflies continue to glow in the night is a world that remains alive, balanced, and hopeful.
MUSE FOR POETS
There is something quietly magical about the Jonaki – the firefly that glows softly in the dark, like a living whisper of light. It does not demand attention, yet it captures the heart. In the stillness of night, when the world slows down, the Jonaki becomes a poet’s companion, a symbol of fleeting beauty, hope, and longing. In music and art, the Jonaki becomes a muse. Painters capture its glow against deep green fields, musicians evoke its presence in soft, lingering melodies, and poets write of its quiet rebellion against darkness. It is a reminder that even the smallest light has power – that beauty does not need to be loud to be unforgettable.
ABOUT NASREEN ZAMIR
Nasreen Zamir is a visionary entrepreneur whose journey with Jonaki began not only as a fragrance and beauty brand, but as a deeper emotional calling inspired by the quiet brilliance of the firefly – Jonaki. This realization led her to establish the Jonaki Foundation, a platform dedicated to raising awareness about environmental preservation and the protection of fireflies from extinction. Through the foundation, she seeks to inspire and encourage individuals, artists, and communities to cherish nature, express themselves, and contribute to a more conscious and sustainable world.
ABOUT JONAKI FRAGRANCE
Nasreen Zamir is the brainchild of Jonaki Fragrance and Jonaki Beauty. It is from nature and love for flowers that Jonaki fragrance was conceived. Jonaki enchanted her childhood and gave her joy, and thus became the brand for the fragrance line. Jonaki beauty is a new addition that complements and enhances the fragrance collection.
TRUSTEES
- NASREEN ZAMIR
- MUHAMMAD ZAMIR
- ZARIF MUNIR
BOARD MEMBERS
- SALAHDIN IMAM
- DR. JUSTICE SYED REFAAT AHMED
- MONIRA CHOWDHURY
- DR. IFTEKHAR AHMED CHOWDHURY
- SHIRUZIMATH SAMEER
- LAMIYA MORSHED
- RUMANA DOWLA
- SAKINA HUSSAIN
- MARIAM REZA
- MUHAMMAD ZAMIR
- ZARIF MUNIR
- NASREEN ZAMIR
- NURUL ISLAM HASIB
- HAYAT IMAM
- FARINA ISLAM
- DIANE TAYLOR
- YASMEEN ZIAUDDIN
- DR. SANIA AHSAN
MEMBERS OF THE ADVISORY BOARD
- PIERRE MAYAUDON
- ALISON BLAKE
- AKKIE OKMA
- JOHN TAYLOR
VISION AND MISSION
VISION
INSPIRATION
VISION
The Jonaki Foundation envisions a world where nature is protected, biodiversity is preserved, and the delicate glow of the firefly continues to illuminate our nights and our imagination. Rooted in a deep commitment to environmental stewardship, the foundation strives to safeguard ecosystems, raise awareness about conservation, and prevent the extinction of fireflies – those tiny yet powerful symbols of life, balance, and beauty. Through education, advocacy, and creative expression, Jonaki Foundation aims to ignite both responsibility and imagination – empowering individuals to protect the environment while embracing the poetic spirit that nature so effortlessly evokes.
INSPIRATION
Beyond conservation, Jonaki Foundation aspires to be a creative sanctuary – a platform where poets, writers, and artists find inspiration in the quiet magic of nature. Just as the gentle light of the firefly has inspired generations of dreamers, the foundation seeks to nurture a cultural and artistic movement that celebrates the harmony between humanity and the natural world. At its heart, Jonaki reminds creators that inspiration does not always come from grandeur – it often comes from the quiet, unnoticed corners of nature. In that sense, Jonaki is not just an inspiration; it is a muse that invites artists, writers, and designers to create with sensitivity, depth, and soul.
VIDEO OF ENVIRONMENT FRIENDLY BANGLADESH
SAVE JONAKI
ENVIRONMENT
POETRY
PARTNERSHIP
COMPANY
. EDUKO SDN BHD
MALAYSIA
. MALDIVES
PARTNERS
. ZARIF MUNIR
INVESTOR
. SHIRUZIMATH SAMEER
DIPLOMAT, WRITER
TESTMONIALS
“In the soft glow of Jonaki, the firefly, lies a profound reminder: when we protect nature, we preserve life, beauty, and the future itself.”
Monira Chowdhury
Flashes of Jonaki lightning, zigzagging up the flight of bushes. During a moment of sublime peace.
Salahdin Imam
JONAKI FOUNDATION responds to the need of our times. It is an admirable combination of respect for nature, admiration for aesthetics, and reflects the spirit of value-driven entrepreneurship. I wish it every luck!
Dr. Iftekhar Ahmed Chowdhury
The tiny light of Jonaki, the firefly, carries a message far greater than its size. Protect the environment or risk losing the very beauty that colours our lives. Congratulations and best wishes to Jonaki Foundation and Nasreen Zamir, for bringing this crucial message to the broader public.
Pierre Mayaudon
The small, luminous presence of Jonaki – the firefly – delivers a message of immense importance: safeguarding our environment is not a choice, but a necessity for survival. Jonaki is also inspirational to poetry and the arts that make life beautiful.
Rumana Dowla
Jonaki is a bearer of light, carrying our collective ecological memories. She illuminates the interdependent connections between environments, people, and natural systems.
John and Diane Taylor